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Design
At Sony Ericsson, design is about more than just a good-looking product: it's integrated into every step of the process – intelligent features, user-friendly applications, innovative materials and, of course, attractive visual appearance. Design is the essential differentiator when comparing mobile communications products.
A Sony Ericsson design can be defined as one that triggers all your senses, communicating to your rational intellect as well as your emotions. A focus on logical thinking ensures that usability is a key factor in design, while the innovative, explorative aspects appeal to the emotions. We aim to be always a half-step ahead of the consumer, so that they can relate to our ideas and be inspired by them.
Our Creative Design Centre has studios in Lund (Sweden), London, the USA, Asia and Japan where industrial designers work alongside human interface designers, colour and material designers and graphic designers.
Industrial designers develop the underlying shape of the product, while human interface designers choose graphical themes, icons and wallpaper for the screens. Colour and material designers work with the texture, materials and colours, and packaging and graphical material is created by graphic designers. The number of designers working on each project varies, but they are all part of a team that collaborates to break new ground in design.
Fashion, market and consumer trends are continuously monitored, along with product and technology trends, and they inspire, influence and are reflected in all elements of our design. From the birth of an idea until the launch of the product, designers participate all the way.
A Sony Ericsson design can be defined as one that triggers all your senses, communicating to your rational intellect as well as your emotions. A focus on logical thinking ensures that usability is a key factor in design, while the innovative, explorative aspects appeal to the emotions. We aim to be always a half-step ahead of the consumer, so that they can relate to our ideas and be inspired by them.
Our Creative Design Centre has studios in Lund (Sweden), London, the USA, Asia and Japan where industrial designers work alongside human interface designers, colour and material designers and graphic designers.
Industrial designers develop the underlying shape of the product, while human interface designers choose graphical themes, icons and wallpaper for the screens. Colour and material designers work with the texture, materials and colours, and packaging and graphical material is created by graphic designers. The number of designers working on each project varies, but they are all part of a team that collaborates to break new ground in design.
Fashion, market and consumer trends are continuously monitored, along with product and technology trends, and they inspire, influence and are reflected in all elements of our design. From the birth of an idea until the launch of the product, designers participate all the way.
