Executive biographies

Rikko Sakaguchi, Executive Vice President

Rikko Sakaguchi was appointed Executive Vice President and Chief Creation Officer of Sony Ericsson Mobile Communications in October 2009.

Rikko has held the position as Corporate Vice President and Head of Creation and Development within Sony Ericsson. In this position he led the group of engineering, development, planning, creative designs, and media services of over 7,500 people worldwide, responsible for the creation and development of Sony Ericsson’s entire product and service portfolio.

Prior to his positions at Sony Ericsson, Rikko played an instrumental role in the creation of the Sony Ericsson joint venture whilst working in the Corporate Development and Business Strategy division of Sony Corporation.  He also has a number of years of experience in management as well as sales and marketing for Sony companies overseas.

 Rikko was born in Kitakyushu, Japan in 1963.  He is based at Sony Ericsson in Lund and lives with his family in Malmö, Sweden.

Overview of Professional Experience   

2002-Present :   Sony Ericsson 
                           Mobile Communications

2009 October        EVP and Chief Creation Officer
2008                    CVP and Head of Creation and 
                           Development
2006-2008            SVP and Head of Portfolio,   
                           Platform and Propositions
2003-2006            SVP and Head of Product 
                           & Application Planning and
                           Management
2002-2003            SVP and Head of Application
                           and Content Development, 
                           Sony Ericsson

1987-2002 :         Sony Corporation and Group companies

1999-2001            Corporate Development and
                           Business strategy, 
                           Sony Headquarters
1995-1998            General Manager, Head of
                           Consumer Sales and 
                           Marketing, Sony Spain, SA
1989-1995            Head of Marketing, 
                           Sony Mexico, SA
1987-1989            International Sales & 
                           Marketing, Logistics, 
                           Sony Corporation

November 2009

Bert Nordberg, President

Overview of Professional Experience

• Since 2008, Bert Nordberg has been Executive Vice President and Head of Ericsson Silicon Valley, based in California, USA.

• From 6 April 2004 to 31 January 2008, Bert Nordberg was Executive Vice President, Group Function Sales and Marketing, Ericsson, based in Sweden.

• Bert Nordberg became Senior Vice President, Group Function Sales and Marketing, on 31 December 2003.

• From 1 May 1 2002 to 31 December 2003, Bert Nordberg was Head of Business Unit Systems, and from 2001 to 2002 he was Head of Business Unit Global Services.

• In July 2000, Bert Nordberg was appointed Executive Vice President of Division Global Services. From 1999 to 2000 he was Executive Vice President of Ericsson Services, which included all services for the Operator Segment.

• Bert Nordberg joined Ericsson in Sweden in 1996 as Head of Enterprise Services, which provided all services for their Enterprise Segments.

• His experience during the period of 1985 to 1996 included various positions with Data General Corporation and Digital Equipment Corporation in Sweden.

Educational Background

Bert Nordberg was born in Malmö, Sweden, in 1956. He received degrees in Electronic Engineering in 1978 and Engineer in the Swedish Marines from Berga, Sweden, in 1980. He has complemented these degrees with courses in International Management, Marketing and Finance at INSEAD University, France.

August 2009

Hideki (Dick) Komiyama, Executive Advisor

Biography of Hideki (Dick) Komiyama

Hideki (Dick) Komiyama became President of Sony Ericsson Mobile Communications on 1 November 2007 and is based at the company’s offices in London, UK. In his first few months at Sony Ericsson Dick has travelled extensively and visited the company’s main sites and offices around the world, and met operator customers and members of the media. During the February 2008 Mobile World Congress in Barcelona he accepted the ‘Best Handset’ award for the W910 WALKMAN® music phone on behalf of the company.

Dick joined Sony Ericsson from Sony Corporation, in Tokyo, Japan, where he was Executive Vice President and took the lead for Sony’s global sales and marketing strategies. Concurrently, he served as Chairman of the Board of Sony Electronics Inc. in the USA.

Prior to these positions, Dick served as President and Chief Operating Officer of Sony Electronics Inc., where he guided the company’s evolution from the digital world to broadband by encouraging the creation of devices and services that enhanced consumer lifestyles, whilst developing new business-to-business solutions. Before this role, he was president of Sony’s Electronic Devices Marketing Group in Tokyo, where he was responsible for the sales and marketing of semiconductors, devices and components globally.

Dick holds an M.B.A. from the Wharton School of Business and Finance in Philadelphia. He completed the Advanced Management Program at Harvard Business School in Cambridge, Massachusetts, in 1988. Born in Japan, Dick earned a B.S. degree in electrical engineering from Waseda University in Tokyo.

March 2008

WALKMAN® is a trademark of Sony Corporation.

OVERVIEW OF PROFESSIONAL EXPERIENCE

1 Nov 2007	President, Sony Ericsson Mobile Communications
2006 – 2007	Director, Chairman, Sony Electronics Inc.
2005 – 2006	Executive Vice President, Corporate Executive, in charge of Electronics Marketing and Sales Strategies, Sony Corporation Inc.
2003 – 2006	Director, President and Chief Operating Officer, Sony Electronics Inc.
2002 – 2003	Corporate Vice President, Sony Corporation President, Electronic Devices Marketing Group, Sony Corporation
2001 – 2002	President, Electronic Devices Marketing Group, CNC Sony Corporation
1998 – 2001	President, Information Technology Company, Sony Electronics Inc.
1996 – 1998	Assigned to Sony Electronics Inc. (US subsidiary of Sony Corporation) President, Component Company, Sony Electronics Inc
1994 – 1996	Senior General Manager, Storage Division, Sony Corporation
1993 – 1994	Senior Vice President, Component Company, Sony Corporation President, Computer Systems & Peripherals Marketing Group
1998 – 1993	President, Peripheral Division, Components Marketing Group, Sony Corporation
1984 – 1988	President, Display Company, Sony Corporation of America
1982 – 1984	Senior Vice President, Consumer Video Marketing, Sony Corporation of America
1969	First assigned to Sony Corporation of America
1967	Joined Sony Corporation

Anders Runevad , Executive Vice President

Executive Vice President
Sony Ericsson Mobile Communications
Member of the Board
Sony Ericsson Mobile Communications

Anders Runevad was appointed Executive Vice President and Head of Sales of Sony Ericsson Mobile Communications in January 2007. He was appointed a member of the Sony Ericsson board at the same time. Prior to joining Sony Ericsson, Anders held the position of President of Ericsson Brazil, based in Sao Paulo. In this role, which he held from 2004, he was responsible for Ericsson’s overall telecommunications infrastructure and service business in Brazil.

Anders Runevad first joined Ericsson in 1984 as a Design Engineer, and over the years has assumed roles in the areas of R&D, product management, marketing and sales. He has worked for Ericsson in Sweden, Singapore and the US prior to his previous assignment in Brazil.

Anders is a native of Lund, Sweden, and received a Masters of Science Degree in Electrical Engineering from the University of Lund in 1984. He was born in 1960 and is married with two children. He resides in London, UK.

January 2007

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and the US. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1 October, 2006. For more information on Sony Ericsson, please visit www.sonyericsson.com