Dolce&Gabbana design special edition Jalou for Sony Ericsson

London, UK – August 12, 2009: Jalou by Dolce&Gabbana is a special limited edition clamshell handset, exuding style and substance both inside and out. The Dolce & Gabbana branded style statement has a beautifully facet cut jewel form and is only 73mm long – shorter than your favourite lipstick, it is easy to slip into the tiniest clutch or jacket pocket and is full of essential features.

Jalou by Dolce&Gabbana comes complete with exclusive packaging and accessories – three silky rose satin bags to either protect the phone, store the charger, or to even carry jewellery. But that’s not all – it also comes with a special Dolce & Gabbana branded headset with gold accents to keep you connected in style.

Even the content is special on Jalou by Dolce&Gabbana. Exclusive photography and video clips from Dolce&Gabbana’s women’s Autumn/Winter 2010 runway show, with sneak peek footage from all the backstage action, will be pre-loaded on the handset. There is also a variety of stylish themes and wallpapers, as well as a Dolce & Gabbana blog that sends the latest trends, news and gossip directly to the mobile phone via an RSS feed.

Keep your eyes peeled for the advertising campaign at the beginning of October which will support the launch of Jalou by Dolce&Gabbana. Stefano Gabbana and Domenico Dolce will work on the creativity themselves to deliver a stunning advertising campaign.

Jalou will also be made available by Sony Ericsson, in Q4 2009, in a variety of other gemstone inspired colours including Deep Amethyst, Aquamarine Blue and Onyx Black. Never mind a signature necklace or oversized shades; Jalou is the perfect accessory and Christmas present.

“Structured forms, intricate corners, hidden depths and jewel accents are set to be some of the hottest fashion trends in 2010. You can also expect to see deep and natural jewel colours on the runway next year. Jalou and Jalou by Dolce&Gabbana reflect these trends with its delicate facet-cut diamond shape design, clean and expressive lines and variety of different shine and matt finishes, that give depth to the handset,” comments Charles Hunt, Jalou head designer at Sony Ericsson.

Jalou’s host of features will keep you entertained and looking fabulous. The two inch screen’s clever design means that at the touch of a button the screen becomes a mirror,  offering a discreet way to make sure you look as good as your mobile phone. It is also the first Sony Ericsson to feature Walk Mate step counter, to help you stay in shape wherever you go.

“The new Jalou and Jalou by Dolce&Gabbana are all about looking great and sharing the good life,” said Linda Schori, Marketing Business Manager at Sony Ericsson. “It was a pleasure working with Dolce&Gabbana and we achieved a beautiful handset without compromising on style or content. Jalou by Dolce&Gabbana has all the great features of Jalou but with added special elements such as 24 carat gold plating and exclusive Dolce & Gabbana content. It’s the handset for someone who wants that something extra. Both handsets are perfect for anyone who is sociable, loves fashion and wants to stay one step ahead of trends, because they have a fashion forward design you will want to show off. And, for such a compact handset, it has an immense amount of detail both inside and out.”

Other features on both Jalou by Dolce&Gabbana and Sony Ericsson’s Jalou include: the 3.2 megapixel camera, music player, video recording, 3G, Bluetooth™, built-in FM radio and Internet where you can check your email, watch YouTube™ clips, Google™, as well as upload your video and photos to your favourite social networking sites. 

Jalou by Dolce&Gabbana will be available in selected markets in the fourth quarter 2009 exclusively in the colour Sparkling Rose.

Jalou and Jalou by Dolce&Gabbana
Irresistible compact fashion phone comes with the following features and lots more:

• 3.2 megapixel camera – snap your favourite outfit and send to your friends
• Video recording – film and post clips online anytime
• Stereo FM radio – catch up on the latest songs while on the move
• Music player – with Bluetooth™ stereo, PlayNow™ and TrackID ™
• Bluetooth™ 2.0 – upload images and videos to your social network site
• Mirror Key – check your hair before a hot date
• Walk Mate step counter – see how far you have walked while out shopping
• Internet - Google™ search, Google™ maps, email, instant messaging, picture messaging
• Entertainment – YouTube™ application, 3D games, video viewing
• Weight – will not weigh your handbag down, only 84 grams

Jalou and Jalou by Dolce & Gabbana supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSDPA 2100.

The Jalou and Jalou by Dolce&Gabbana at a glance

Camera

• 3.2 megapixel camera
• 3.2x digital zoom (up to)
• Geo tagging
• Photo feeds
• Photo fix
• Send to web
• Video light
• Video recording

Music

• Bluetooth™ stereo (A2DP)
• Media player
• MEGA BASS™
• Music tones ((MP3/AAC)
• PlayNow™
• TrackID™

Web

• Access NetFront™ web browser
• Bookmarks
• Google™ search (from standby)
• Web feeds

Communication

• Call list
• Conference calls
• Speakerphone
• Vibrating alert
• Video calling (main camera)

Messaging

• Conversations
• Email
• Microsoft Exchange ActiveSync®
• Instant messaging
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)

Design

• Auto rotate
• Media
• Picture wallpaper
• Wallpaper animation

Entertainment

• 3D games
• FM radio with RDS
• Java™
• Motion gaming
• Video streaming
• Video viewing
• Walk Mate step counter
• YouTube™ application

Organiser

• Alarm clock
• Calculator
• Calendar
• Flight mode
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Connectivity

• A-GPS (US only)
• Bluetooth™ technology
• Google Maps™
• Modem
• Synchronization
• USB mass storage
• USB support

Accessories

In box:

• Sony Ericsson Jalou
• Battery
• Charger
• Stereo
• Portable handsfree
• User documentation

Facts

• Size: 73 x 45 x 18.2 mm
• Weight: 84 grams
• Jalou by Dolce&Gabanna Colours:
  Sparkling Rose
• Jalou Colours:
  Onyx Black, Aquamarine Blue, Deep Amethyst
• Main Screen:
• Type: 262,144 colour TFT
• Resolution: 240 x 320 pixels (QVGA)
• Size: 2.0 inches
• External screen:
• Type: Monochrome LCD
• Resolution: 128 x 36 pixels
• Size: 1.3 inches
• Phone memory: Up to 100 MB
• Memory card support: SanDisk microSD™
• Talk time GSM: Up to 7 hrs
• Standby time GSM: Up to 350 hrs
• Talk time UMTS: Up to 4 hrs 30 min
• Standby time UMTS: Up to 250 hrs
• Video call time: Up to 2 hrs

Networks

GSM GPRS/EDGE 850/900/1800/1900
UMTS HSDPA 2100

On the web
Everything worth knowing about Jalou: www.sonyericsson.com/Jalou

Legal
1) Facts and features may vary depending on local variant.

2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2009.

The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony and MEGA BASS are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. Google Inc. Google and Google Maps are trademarks or registered trademarks of Google Inc. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. NetFront is a trademark or a registered trademark of ACCESS Co., Ltd. SanDisk and microSD are trademarks or registered trademarks of SanDisk Corporation. Exchange ActiveSync is a trademark or registered trademark of Microsoft Corporation.

Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. 

Product images: www.sonyericsson.com/press