Communicate in style with Jalou, the irresistable compact fashion phone from Sony Ericsson

Share life in exquisite style with Sony Ericsson's new fashion mobile phone, Jalou. Packed with unique features and encased in a beautiful facet-cut jewel form, it is a stylish addition to any handbag. Jalou will be available in selected markets Q4 2009

London, UK – August 12, 2009: Beautiful inside and out, Jalou exudes style as well as substance for the ultimate in chic communication. Sony Ericsson's latest style statement is only 73mm long – shorter than your favourite lipstick, it is easy to slip into the tiniest clutch or jacket pocket and is full of essential features. Never mind a signature necklace or oversized shades; Jalou is the perfect accessory. 

Known for its expertise in design and technology, Sony Ericsson explored art, architecture and furniture trends whilst delving deep into the couture and fashion world to ensure Jalou encapsulates some of the hottest fashion trends which will emerge next year.

“Structured forms, intricate corners, hidden depths and jewel accents are set to be some of the hottest fashion trends in 2010. You can also expect to see deep and natural jewel colours on the runway next year. Jalou reflects these trends with its delicate facet-cut diamond shape design, clean and expressive lines and variety of different shine and matt finishes, that give depth to the handset,” comments Charles Hunt, Jalou head designer at Sony Ericsson. “The design team wanted the handset to reflect beauty found in nature. They looked at structure, strength and form in various crystalline jewels, which resulted in the unique shape.”

Combining beauty with cutting-edge technology, Jalou’s host of features will keep you entertained and looking fabulous. The two inch screen’s clever design means that at the touch of a button the screen becomes a mirror, offering a discreet way to make sure you look as good as your mobile phone. It is also the first Sony Ericsson to feature Walk Mate step counter, to help you stay in shape wherever you go. It also has an exclusive fashion interface which automatically updates with zodiac signs and special events throughout the year. Jalou will be available in a variety of gem inspired colours including: Deep Amethyst, Aquamarine Blue and Onyx Black.

“The new Jalou phone is all about looking great and sharing the good life,” said Linda Schori, Marketing Business Manager at Sony Ericsson. “We wanted to create a beautiful handset without compromising on style or content. It’s perfect for anyone who is sociable, loves fashion and wants to stay one step ahead of trends, because it has a fashion forward design you will want to show off. And, for such a compact handset, it has an immense amount of detail both inside and out.”

Other features include the 3.2 megapixel camera, music player, video recording, 3G, Bluetooth™, built-in FM radio and Internet where you can check your email, watch YouTube™ clips, Google™, as well as upload your video and photos to your favourite social networking sites. 

Jalou
Irresistible compact fashion phone comes with the following features and lots more:

• 3.2 megapixel camera – snap your favourite outfit and send to your friends
• Video recording – film and post clips online anytime
• Stereo FM radio – catch up on the latest songs while on the move
• Music player – with Bluetooth™ stereo, PlayNow™ and TrackID ™
• Bluetooth™ 2.0 – upload images and videos to your social network site
• Mirror Key – check your hair before a hot date
• Walk Mate step counter – see how far you have walked while out shopping
• Internet - Google™ search, Google™ maps, email, instant messaging, picture messaging
• Entertainment – YouTube™ application, 3D games, video viewing
• Weight – will not weigh your handbag down, only 84 grams

Jalou supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSDPA 2100. Jalou will be available in the fourth quarter 2009 in the colours Deep Amethyst, Aquamarine Blue and Onyx Black.

The Sony Ericsson Jalou phone at a glance

Camera

• 3.2 megapixel camera
• 3.2x digital zoom (up to)
• Geo tagging
• Photo feeds
• Photo fix
• Send to web
• Video light
• Video recording

Music

• Bluetooth™ stereo (A2DP)
• Media player
• MEGA BASS™
• Music tones ((MP3/AAC)
• PlayNow™
• TrackID™

Web

• Access NetFront™ web browser
• Bookmarks
• Google™ search (from standby)
• Web feeds

Communication

• Call list
• Conference calls
• Speakerphone
• Vibrating alert
• Video calling (main camera)

Messaging

• Conversations
• Email
• Microsoft Exchange ActiveSync®
• Instant messaging
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)

Design

• Auto rotate
• Media
• Picture wallpaper
• Wallpaper animation

Entertainment

• 3D games
• FM radio with RDS
• Java™
• Motion gaming
• Video streaming
• Video viewing
• Walk Mate step counter
• YouTube™ application

Organiser

• Alarm clock
• Calculator
• Calendar
• Flight mode
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Connectivity

• A-GPS (US only)
• Bluetooth™ technology
• Google Maps™
• Modem
• Synchronization
• USB mass storage
• USB support

Accessories

In box:

• Sony Ericsson Jalou
• Battery
• Charger
• Stereo
• Portable handsfree
• User documentation

Facts

• Size: 73 x 45 x 18.2 mm
• Weight: 84 grams
• Colours
• Onyx Black
• Deep Amethyst
• Aquamarine Blue
• Main Screen:
• Type: 262,144 colour TFT
• Resolution: 240 x 320 pixels (QVGA)
• Size: 2.0 inches

External screen:

• Type: Monochrome LCD
• Resolution: 128 x 36 pixels
• Size: 1.3 inches
• Phone memory: Up to 100 MB
• Memory card support: SanDisk microSD™
• Talk time GSM: Up to 7 hrs
• Standby time GSM: Up to 350 hrs
• Talk time UMTS: Up to 4 hrs 30 min
• Standby time UMTS: Up to 250 hrs
• Video call time: Up to 2 hrs

Networks

• GSM GPRS/EDGE 850/900/1800/1900
• UMTS HSDPA 2100

On the web
Everything worth knowing about Jalou: www.sonyericsson.com/jalou

Legal
1) Facts and features may vary depending on local variant.

2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2009.

The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony and MEGA BASS are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. Google Inc. Google and Google Maps are trademarks or registered trademarks of Google Inc. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. NetFront is a trademark or a registered trademark of ACCESS Co., Ltd. SanDisk and microSD are trademarks or registered trademarks of SanDisk Corporation. Exchange ActiveSync is a trademark or registered trademark of Microsoft Corporation.

Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. 

Product images: www.sonyericsson.com/press