Sony Ericsson develops its camera phone range with a 5 megapixel Cyber-shot™ phone

Research Triangle Park, North Carolina –June 14, 2007 – Sony Ericsson today announced its newest Cyber-shot™ camera phone, the K850, a 5 megapixel camera phone packing state-of-the-art features into a slim-design that delivers picture quality similar to a digital camera.

“Sony Ericsson continues to create innovative mobile devices that lead in design, quality and are easy to use. With each subsequent model, our Cyber-shot™ phones have become more sophisticated, and we believe this product line is setting the standard for innovation in camera phones,” says Najmi Jarwala, president, Sony Ericsson Mobile Communications (USA) Inc. “The Cyber-shot™ line has been enormously successful world-wide, and we are very pleased to bring the K850 to the North American market this Fall.”

Sony Ericsson K850
Cyber-shot™ phone

- 5 megapixel camera phone with
Auto focus and Xenon flash

- Tri-Band HSDPA for high-speed
picture and video blogging

- Advanced digital camera features – BestPic™,
Photo fix and PictBridge

Beautiful images – The K850 offers auto focus and a Xenon flash to produce true digital camera results. Even if you are not an expert photographer, the K850 helps you to get the best possible photos on your phone. With Photo fix you can improve light balance in one click right. BestPic™ is a useful feature for taking pictures of moving objects, for example at a sports event. The camera takes nine pictures in rapid succession ensuring that you get a good photo, and then you can simply choose the best and delete the rest.

Beautifully simple and easy to use – When in camera mode the K850’s next generation camera menu makes it intuitive to scroll between functions like shoot mode and picture size. The lens cover retracts automatically with one press of the camera button and a new mode selector lets you switch quickly between camera, video and picture viewing modes. The regular phone keyboard also has a dual purpose: Switch to camera mode and illuminated icons indicate which keys act as short-cuts for the digital zoom and other functions.

Easy to access – Beyond the camera, the K850 is a capable multimedia phone. The new media browser puts all of your stored media - photos, video, music or podcasts - in one place. This unique feature allows you to scroll, sort and access your media from a single point in the menu. The K850 Cyber-shot™ phone also lets you search for photos by the month taken, view thumbnail images or scroll through in full-picture mode. With the new crystal display, the K850 offers optimal clarity from any viewing angle.

Easy to share – Once you have taken your picture it is easy to share the memory. If showing a photo on the K850’s large 2.2” crystal bright display, the innovative auto rotate feature will display it in the correct aspect - portrait or landscape – regardless of the orientation. Picture blogging and video blogging allow you to upload your shots and footage at HSDPA speeds to your own blogsite.

Easy to pair – Given the premium look of the K850 Cyber-shot™ phone, you will want to match it with an accessory that looks just as good. Announced today as an optional accessory, the Bluetooth™ Headset IV840 fits discretely and securely into your ear. This high-performance headset provides for up to 9 hours of talking. Auto pairing™ makes it easy to connect your headset with the K850 and digital noise cancellation provides optimum sound quality.

The Sony Ericsson K850 Cyber-shot™ phone is a Tri-Band HSDPA and Quad-Band EDGE phone with a color choice of either Velvet Blue or Luminous Green. It will be available in North America beginning in Q42007.

The K850 Cyber-shot™ phone at a glance:

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.sonyericsson.com/us/press