Sustainability

The life-cycle in mind

Sony Ericsson considers sustainable development and production to be one of the most important challenges for the future and one that demands immediate action from responsible manufacturers. Sony Ericsson is committed to continuously improving our impact on the environment and society, and strives for an holistic approach to business of triple bottom line thinking* or the three dimensions of sustainability: the economic, environmental and social aspects of the company. For more information, please see: Sony Ericsson Sustainability Policy

Sony Ericsson aims to exceed minimum industrial standards and has taken a leadership position in a number of areas. Our decision to lead the way in phasing out undesirable substances, our efforts to drive energy efficiency and our focus on recycling have given us a very strong foundation from which to strive for a leadership position in the mobile phone industry.

This Sustainability Report, the first from Sony Ericsson, is a an overview of our sustainability initiatives. Sony Ericsson has aimed to take a leadership role in the mobile phone industry, driving sustainable improvements in our products, manufacturing, logistics and supply chain. In this report, we present our achievements to the end of 2008, share our vision for the future, and provide an historical overview to put our recent work into the long-term perspective. Sony Ericsson Sustainability Report 2008

If you have any comments or suggestions related to this report, please send us your feedback tosustainability@sonyericsson.com

GreenHeart™ is the result of years of innovation to bring you phones that offer you a greener choice. The GreenHeart™ portfolio introduces green innovations that reduce the overall environmental impact of the phone without compromising on style or features. The pioneer GreenHeart™ products are C901 GreenHeart™ and Naite significantly reducing their impact on the environment: the ‘green core’ of our GreenHeart™ phones is the result of a long standing commitment to eliminate the use of unwanted substances from the product design and manufacturing process; an in-phone manual replacing the standard paper version; recycled plastics and an energy efficient display mean that the overall CO2 emissions of the phone are decreased by 15%. To learn more about GreenHeart™, please visit www.sonyericsson.com/greenheart

Life-cycle approach

Sony Ericsson has implemented a life cycle approach to product development that takes into account the materials, design, supply chain, manufacturing, logistics, product use and end-of-life treatment of all our products. Since the establishment of the company, Sony Ericsson has focused on the following areas based on the studies inherited from our parent companies:

• Phasing out of undesirable substances: focusing on substances with potential issues in recycling or landfills
• Saving energy: Reducing life cycle carbon footprint
• Controlling the supply chain: Working with and improving working conditions in the supply chain

If you have any questions or suggestions about our sustainability efforts, please let us know by writing to sustainability@sonyericsson.com.