Sustainability

Life cycle in mind

Sony Ericsson considers sustainable development and production to be one of the most important challenges for the future and one that demands immediate action from responsible manufacturers. Sony Ericsson is committed to continuously improving our impact on the environment and society, and striving to follow the holistic approach to business with the triple bottom line thinking* or the three dimensions of sustainability: economic, environmental and social aspects of the company. For more information, please seeSony Ericsson Sustainability Policy

Sony Ericsson aims to exceed minimum industrial standards and has taken a leadership position in a number of areas. Our decision to lead the way in phasing out unwanted substances, our efforts to drive energy efficiency and our focus on recycling give us a very strong foundation to strive for a leadership position in the mobile phone industry.

This Sustainability Report, the first from Sony Ericsson, is a an overview of our sustainability initiatives. Sony Ericsson has strived to take a leadership position in the mobile phone industry, driving sustainable improvements in our products, manufacturing, logistics and supply chain. We present our achievements to the end of 2008, share our future vision and provide a historic overview to put our recent work into long term perspective. Sony Ericsson Sustainability Report 2008

GreenHeart™ is the result of years of innovation to bring you phones that offer you a greener choice. Sony Ericsson announced the Sony Ericsson GreenHeart™ portfolio, which introduces green innovations that reduce the overall environmental impact of the phone without compromising on style or features. The first pioneer product is the
C901 GreenHeart™ significantly reducing its impact on the environment: the ‘green core’ of our GreenHeart™ phones is the result of a long standing commitment to eliminate the use of unwanted substances from the product design and manufacturing process; an in-phone manual replacing the standard paper version; recycled plastics, an energy efficient display and waterborne paint mean that the overall CO2 emissions of the phone are decreased by 15%. The C901GreenHeart™ also includes the WalkMate™ application, letting you really walk the talk about being eco-friendly. To learn more about GreenHeart™, please visit www.sonyericsson.com/GreenHeart

To learn more about GreenHeart™ products, please visit C901GreenHeart&trade and Naite

Sony Ericsson has implemented a life cycle approach to product development that takes into account materials, design, supply chain, manufacturing, logistics, product use and end of life treatment of all our products. Since the establishment of the company, Sony Ericsson has focused on the following areas based on the studies inherited from our parent companies:

• Phase out unwanted substances: Focus on substances with potential issues in recycling or landfill
• Save energy: Reduce life cycle carbon footprint
• Control supply chain: Work with and improve working conditions in the supply chain

If you have any questions or suggestions to our sustainability, please let us know at sustainability@sonyericsson.com