Showcase snaps stylishly with Sony Ericsson’s first digital photo frame

Photos are taken to capture special moments. Today Sony Ericsson is proud to unveil the IDP-100 Digital Photo Frame, a convenient, stylish and easy way to store and share these important images with friends and family.

London, UK – September 9, 2008 - For too long mobile phone images have been confined to the phone - hidden away and viewed only occasionally and only on a small screen. Now it’s time to unleash these photos and display them with pride with the help of the superb Sony Ericsson IDP-100 Digital Photo Frame, the ideal accessory to your Sony Ericsson Cyber-Shot™ phone.

Thanks to the easy transfer of photos from not only your Cyber-Shot™ but also regular cameras, budding photographers can display their best shots in all their glory. Transfer your favourite images in a variety of ways, via Bluetooth™, USB flash memory, M2 card, micro SD, SD or MS Duo, to ensure that nothing is left unseen. With a sleek dark grey finish, which adds style to any surrounding, this stylish 7” photo frame will let you display photos in either landscape or portrait format and can be mounted on a wall or sat on a bedside table or office desk.

“Memories are priceless and irreplaceable” said Jacob Sten, Head of the accessories division at Sony Ericsson. “The IDP-100 Digital Photo Frame is the perfect companion to your Cyber-shot™ phone and lets you display your favourite moments easily and in high quality for all to see. However, it’s not just mobile phone users that can benefit from the IDP-100. We are proud that the frame receives, stores and displays up to 500 still images through a variety of options. Once uploaded they are automatically rotated, enhanced and re-sized to fit the frame - so that you can enjoy your memories instantly.”

The IDP-100 sits perfectly with the C905 Cyber-shot™ phone. The first phone to offer an 8.1 megapixel camera now has the ideal accessory that will help you show off your high quality images in all their glory. The photos can be displayed and managed with the touch sensitive control menu in the frame, just view the slideshow options and pick your personal preference. In addition, the Digital Image Correction™ (DIC)™, included with the IDP-100 will ensure the photos are displayed to perfection as it automatically adjusts your images – this includes colour correction, tone enhancement and even edge enhancement.

Get snap happy

• 7” WVGA screen – the way they were meant to be seen
• Auto-rotation – no need to format your pictures the frame does it for you!
• Screen quality – brilliant and vivid colours
• Inbuilt Bluetooth™ – Bluetooth™ your images effortlessly
• M2 Memory Stick™ and USB compatible – versatile ways to download your images
• Store up to 500 images on the internal memory
• Active touch control on the frame– remotes are things of the past
• World clock – three time zones so you can set which time of the day it turns on or off

Don’t keep your Cyber-Shot™ images under wraps. Share them with friends and family through the IDP-100 – sleek, stylish, easy and high quality.

The IDP-100 is compatible with all phones featuring M2 card, micro SD, SD and MS Duo, USB interface or Bluetooth™. It will be available in selected markets in Q4 in dark grey.

Sony Ericsson IDP-100 At a glance

IDP-100

• Size: 7” LCD screen
• Aspect ratio: 4:3 or 16:9
• Viewing angle: 140º (H)/140º (V)
• Lifetime: to 50 per cent brightness: 10,000hr
• Brightness: 200cd/m2
• Panel resolution: 800 x 480 (WVGA)
• Contrast ratio: 400:1
• Connectivity: USB 2.0
• Built in memory capacity: 128MB
• Weight: 320g for media product without stand
• Dimensions: W205XH145XD25
• RTL: Week 44, 2008
• Compatibility: All phones featuring M2 card, micro SD and MS Duo, SD, USB interface or Bluetooth™

Legal

1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2008.

The liquid identity logo, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Digital Image Correction™ and DIC™ are trademarks or registered trademarks of Amlogic.
Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America.  Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.              

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Mattias Holm: +44 208 762 6065
General Press: +44 208 762 5858
E-mail: press.global@SonyEricsson.com
Product images: www.sonyericsson.com/press