Sony Ericsson tunes-in to emerging markets and radio fans

The new Sony Ericsson R300 Radio and R306 Radio place the first combined AM/FM radio experience at the heart of the mobile phone.

Delhi, India – 24th January 2008 – Sony Ericsson today announced the launch of two new mobile phones, the R300 Radio and R306 Radio, both designed to deliver a credible radio-listening experience to a global audience, and ideally suited to emerging markets such as India.

“The R300 Radio and R306 Radio allow you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts,” said Howard Lewis, Vice President and Head of Entry Level Products at Sony Ericsson. “They certainly look and sound the part, offering a radio-inspired design and feature set on a choice of either a candy bar or clamshell phone.”

• True radio design
  Dedicated radio speakers and preset channel buttons

• Loud sound
  3D sound enhancement and volume boost for noisy environments

• AM/FM Frequencies
  Tune-in to your favourite station

True radio design
Both of these new phones are designed to have a clear radio look-and-feel. Sit either phone on its side and let the radio blast out through the dedicated loudspeaker…in stereo in the case of the R306 Radio.

Preset buttons on the front of both the R300 Radio and R306 Radio let you switch easily between your favourite stations. It takes just one click to boost the volume when you want to share music on the radio or the live action from the sports ground.

These two phones really let you get the most from the radio. Set it as your alarm clock or record the final moments of your team’s winning match and play back the commentary again and again. You can even record a clip of a song and use it as your ringtone.

Who sang that song?
TrackID™ is now a familiar feature on many of Sony Ericsson’s high tier phones. It now comes as standard on both the R300 Radio and R306 Radio, turning listeners into instant music experts! Record a clip of a song from an external source, such as a sound system in a coffee shop or bar, and find out within seconds who sang it, the name of the track and which album it is from. All in just one click.

Play it loud!
With the R300 Radio you can listen-in via the stereo headphones provided or ‘play it loud’ thanks to the high performance speaker integrated into the phone.  Switch on 3D sound enhancement or volume boost with the dedicated Audio Enhancer key on the phone. 

True radio experience
The R306 Radio opens up into a clamshell with two integrated stereo speakers that face the listener. Again featuring the Audio Enhancer key, you can activate volume boost when listening to the radio through the speakers or 3D sound enhancement when you have the stereo headset plugged in, ensuring a first-class radio listening experience even when it is noisy around you. See which station you are tuned-in to on the phone’s external display.

Perfect harmony
Both phones feature Bluetooth™ technology, allowing you to handle your phone calls handsfree with optional accessories such as the Bluetooth™ Headset HBH-PV703.

The R300 Radio offers a built-in VGA camera and the R306 Radio boasts a step-up to a 1.3 megapixel camera on-board. So whether you are listening to the radio or not, these two new phones are set to hit the right note.

The R300 Radio will launch in two colours: Antique Copper and Steel Black. It is a GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q2 2008. The R300a Radio is a GSM/GPRS 850/1800/1900 phone, available in the same timeframe.

The R306 Radio will launch in two colours: Coffee Black and Champagne White. It is a GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q3 2008.
The R306a Radio is a GSM/GPRS 850/1800/1900 phone, available in the same timeframe.

Legals
1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2008

The liquid identity logo and TrackID are trademarks or registered trademark of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. 
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Mattias Holm - Telephone +44 208 762 6065
General Press Telephone +44-208 762 5858
E-mail: press.global@SonyEricsson.com
Product images: www.sonyericsson.com/press

Sony Ericsson R300 and R306 Radio – At A Glance