Sony Ericsson takes new direction in mobile phone design with stylish new offering

The new Sony Ericsson Z555 combines advanced features with breathtaking aesthetics

Las Vegas, USA – 6th January 2008 – Sony Ericsson today revealed the Z555, an elegant clamshell phone which combines a rich feature set with striking good looks. It’s a perfect match of the latest feature set with an innovative diamond design, intended to make one big style statement. 

Together with the Z555, Sony Ericsson announced a series of stylish new accessories including a Design Collection of four leather bags all offering unique and creative carrying solutions, as well as three new sleek Bluetooth™ Headsets, HBH-PV708, HBH-PV770 and HBH-PV712.

“The Z555 is designed to reflect your look and attract attention,” said Sven Totte, Head of Style Marketing at Sony Ericsson. “We’ve created it for people who are looking for a beautifully designed phone that reflects their personal style and does not compromise on features or performance.”

Sony Ericsson Z555 – A statement of style

• Gesture Control  –  manage calls with a wave of your hand
• Hidden display – for an uninterrupted finish
• Everchanging themes to suit the season
• Sleek design accessories to complete your look

Make a statement
Whether at work or at play, you have a personal style that’s all your own – a style and look that the Z555 sets off perfectly. With a unique diamond reflective finish on the front, and sophisticated details, it truly reflects your personality.  Choose between Diamond Black and Dusted Rose and you will soon get noticed.

Just wave the interruptions away
The Z555 incorporates Sony Ericsson’s handy Gesture Control, letting you easily mute the phone or snooze its alarm without having to interrupt what you’re doing. When a call comes in, a simple movement of your hand back and forth over the phone mutes the ringtone. Similarly, sweep your hand over the phone when using it as your alarm clock to put it into ‘snooze’ mode. Works like magic!

Stay informed – discreetly
The Z555’s outside display shows you who is calling even without opening the clamshell. When it’s in idle mode, the outside display remains discretely invisible…with no compromise to the design.

The latest look
Just like you, the Z555 changes its look to fit the suit the season. The colours and designs that appear within the phone’s themes, effectively the look of the menu system and home screen, can update automatically as the year goes by. Linked to the phone’s calendar, the Z555 knows when it’s time for that summer look to give way to the fall. It even saves something special for big events like News Year’s Eve!

Indulge your passions on the go
The Z555 allows you to grab that spare moment in a taxi to catch up with your favourite band or even book. Store your favourite music tracks or audio books on the phone and sort them by chapters, albums or artists. Tune in to FM Radio for the weather, traffic or the latest celebrity news.

Snap the action as it happens
The Z555’s 1.3MP camera ensures that you’re always in a position to snap the action as it happens. Take a picture of a potential new purchase and send it as a picture message to a friend or upload it directly to your ‘blogsite’ so that everyone can share what you’ve been up to.

Accessorise to complete the look
Any stylist will tell you that no look is complete without the right accessories. The Design Collection offers four different stylish leather bags that complement
your style and protect your phone at the same time. This Collection offers creative and stylish carrying solutions that fit with your phone and your style.

The Z555 is also compatible with three sleek new Bluetooth™ headsets:

• The Bluetooth™ Headset HBH-PV708 offers the best combination of style and convenience – to keep you in touch whether you’re walking the dog or buying a coffee
• The Bluetooth™ Headset HBH-PV770 provides an alternative in-ear wearing style so that you can still use it while wearing your glasses or sunglasses
• The Bluetooth™ Headset HBH-PV712 reduces background noise and maximises comfort, letting you concentrate on the person you are talking with. It also raises the style stakes thanks to the two changeable Style-up™ covers included with it.

The Z555i is an EDGE/GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q1 2008. The Z555a is an EDGE/GSM/GPRS 850/1800/1900 phone, available in the same timeframe.

The Design Collection will be available in selected markets from January 2008.

The three Bluetooth™ Headset (HBH-PV708, HBH-PV712 and HBHPV770) will be available in selected markets from February 2008.

Legal Information
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2008.

The liquid identity logo and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation. 
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
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Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com

FOR MEDIA INFORMATION PLEASE CONTACT:

Sony Ericsson Corporate Communications & PR
Mattias Holm - Telephone +44 208 762 6065
General Press Telephone +44-208 762 5858
E-mail: press.global@SonyEricsson.com

Sony Ericsson Z555 – At A Glance

Design

• Diamond design
• Gesture control
• Hidden OLED monochrome display
• Dynamic themes
• Navigation key
• Picture wallpaper
• Wallpaper animations

Camera

• 1.3 megapixel camera
• 4x digital zoom
• Picture blogging

Entertainment & News

• Bluetooth™ stereo (A2DP)
• Media player
• PlayNow™
• 3D games
• FM radio
• Java
• Video viewing
• RSS feeds

Communication & Messaging

• Speakerphone
• Vibrating alert
• Email
• Instant messaging
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)
• WAP 2.0 XHTML

Connectivity

• Bluetooth™ technology
• Modem
• Synchronization
• USB mass storage
• USB support

Organizer

• Alarm clock
• Calculator
• Calendar
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Accessories
In-Box:

• Battery
• Charger
• Stereo Portable Handsfree

Optional Accessories:

• Design Collection
• IDC-21, IDC-22, IDC-23, IDC-24
• Bluetooth Headset HBH-PV770
• Bluetooth Headset HBH-PV708
• Bluetooth Headset HBH-PV712
• Bluetooth™ Car Speakerphone HCB-105

Facts and Figures

• Size: 95 x 49 x 16.5 mm
• Weight: 95 grams
• Colours: Diamond Black, Dusted Rose
• Screen: 262,144 colour TFT
• Resolution: 176 x 220 pixels
• Size: 1.9 inches
• External screen: OLED monochrome
• Resolution: 128 x 36
• Phone memory: Up to 12 MB
• Memory Stick Micro™ (M2™) support
• Talk time GSM: Up to 8.4 hrs
• Standby time GSM: Up to 360 hrs

Availability and versions
Networks:

• Z555i EDGE/GSM/GPRS 900/1800/1900
• Z555a EDGE/GSM/GPRS 850/1800/1900
• Available in selected markets from Q1 2008