PlayNow™ arena
Mobile entertainment for everyone
A unique multimedia experience
PlayNow™ arena is more than a store; it’s a unique multimedia experience. Millions of music tracks, TrackID™ charts and hundreds of games are brought to you in a fun and inspiring way together with wallpapers, themes and lots of free content. Let your phone be your shopping window or enter the PlayNow™ arena from your PC. You’ll never leave empty-handed.
Highlights
All the music you want
In the PlayNow™ arena, you'll find all the music you could ask for - from international stars and local favourites alike. Get the latest hits, and download brand-new songs before everyone knows about them - or find those old gems you thought you’d never hear again.
Dual music delivery
The PlayNow™ arena offers a seamless experience between your mobile and the web. Music tracks can be downloaded to your phone or as DRM-free MP3 files to your PC.
Games galore
The thrills of mobile gaming are only a few clicks away. And whenever you need a new challenge, just download another game. The PlayNow™ arena has more than 250 games in store for the K550i.
Fresh graphics
Spice up your phone with fresh themes and wallpapers as often as you like. You’ll find a multitude of exciting, cool and beautiful graphics on the PlayNow™ arena.
Change your tone
Make it personal, every time a call comes in. The PlayNow™ arena has ringtones to suit every taste and mood.
Identify the song - and buy it!
Ever heard a great song on the radio or from the speakers in a shop – and you don’t know the artist? Well, with the K550i at hand, your frustration ends here. Use TrackID™ music recognition to identify the tune. The name of the artist and song is presented on your phone screen, along with a Buy it Now link.
TrackID™ charts
Thousands of TrackID™ users can’t be wrong! The PlayNow™ arena offers charts on the most searched-for music. Both global and country-specific charts are available. And when you register and log in, you also get a personal chart of the songs you have tracked yourself.
PlayNow™ Uncut
Check out the next generation of superstars. PlayNow™ Uncut, a promotional space for emerging artists, links seamlessly with the PlayNow™ arena. See user ratings and enjoy music tracks and videos. Check out PlayNow™ Uncut
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