the Sony Ericsson 2005 One-a-Day W600 Walkman™ Phone Super Sweepstakes

Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: The Sony Ericsson 2005 One-a-Day W600 Walkman™ Phone Super Sweepstakes (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States (including D.C.) and Canada who are at least thirteen (13) years old at the time of entry. Void in Quebec and where prohibited. Employees of Sony Ericsson Mobile Communications (USA) Inc., Sony Ericsson Mobile Communications AB, Interpublic Group of Companies, Bally Total Fitness, ePrize, LLC, and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Subject to all applicable federal, state, provincial, municipal, territorial, and local laws and regulations. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsors’ and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsors: For the United States: Sony Ericsson Mobile Communications (U.S.A.) Inc., 7001 Development Drive, Research Triangle Park, NC 27709 U.S.A; and for Canada: Sony Ericsson Mobile Communications AB, Nya Vattentornet, SE-221 88 Lund, Sweden. Administrator: ePrize, LLC, One ePrize Drive, Pleasant Ridge, MI 48069 U.S.A.

3. Timing: The Sweepstakes begins on November 3, 2005 at 12:00 a.m. Eastern Time ("ET") and ends on March 27, 2006 at 11:59 p.m. ET (the "Promotion Period"). The Sweepstakes consists of one hundred forty-five (145) daily entry periods. For the purpose of this Sweepstakes, daily entry periods begin each day during the Promotion Period at 12:00 a.m. ET and end at 11:59 p.m. ET (“Daily Entry Period”). Interpublic Group of Companies’ computer is the official time keeping device for the Promotion.

4. How to Enter: During the Promotion Period, visit www.sonyericsson.com/us/w600 and follow the links and instructions to complete the registration and you automatically will receive one (1) entry into the drawing corresponding to the Daily Entry Period in which you submitted your registration. Limit one (1) Sweepstakes entry per person, per email address, per Daily Entry Period, during the Promotion Period. Any attempt by any participant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that participant’s entries and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the email address used to register will be deemed to be the registrant or player. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. The potential winners may be required to show proof of being the authorized account holder.

5. Drawings: Marketing Support Solutions is an independent judging organization, whose decisions as to the administration and operation of the Sweepstakes and the selection of the potential winners are final and binding in all matters related to the Sweepstakes. Marketing Support Solutions will randomly select one (1) potential prize winner from the combined eligible entries received from all United States and Canadian entrants during each Daily Entry Period, on or around the day following each Daily Entry Period. Saturday and Sunday prize winners will be selected on the Monday following these Daily Entry Periods. Non-winning entries will not carry over into subsequent drawings. The potential winners will be notified by mail, email or phone. If a potential winner cannot be contacted, or if prize is returned as undeliverable, potential winner forfeits prize. Potential winners from Canada will be required to correctly answer a time-limited skill testing question without any assistance in order to be eligible to receive a prize or prize will be forfeited. Potential winners must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. In the event that a potential winner is disqualified for any reason, Sponsors will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. Only three (3) alternate drawings will be held after which the prize will remain unawarded. Prizes will be shipped 8-10 weeks after winner confirmation.

6. Prizes: ONE HUNDRED FORTY-FIVE (145) DAILY PRIZES (ONE (1) FOR EACH DAILY DRAWING): Unlocked Sony Ericsson W600 Walkman™ Phone (Quad band GSM). Prize also includes battery, standard charger, user manual, USB cable, and applications CD. Service plan and SIM card are not included and are the responsibility of the winner. Approximate Retail Value (“ARV”): $300 USD. The ARV of electronic prizes is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules and the date the prize is awarded or redeemed. Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsors’ sole discretion. Sponsors reserve the right to substitute a prize for one of equal or greater value if a designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning a Sweepstakes prize depends on the number of eligible entries received during each Daily Entry Period. Total ARV of all prizes: $43,500.

7. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsors, Interpublic Group of Companies, Bally Total Fitness, Administrator, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

8. Publicity: Except where prohibited, participation in the Sweepstakes constitutes winner’s consent to Sponsors’ and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state/province for promotional purposes in any media, worldwide, without further payment or consideration.

9. General Conditions: Sponsors reserve the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond Sponsors’ reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsors in their sole discretion. Sponsors reserve the right in their sole discretion to disqualify any individual they finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of these Official Rules or any other Promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsors reserve the right to seek damages from any such person to the fullest extent permitted by law. Sponsors’ failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, provided that if it is not possible to award another entry due to discontinuance of the Sweepstakes, or any part of it, for any reason, Sponsors, at their discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsors reserve the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims.

11. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan U.S.A.; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsors in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Michigan, U.S.A. without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

12. Entrant's Personal Information: Information collected from entrants is subject to ePrize’s Privacy Policy http://www.eprize.com/privacy_policy.html and Sponsors’ Privacy Policy http://www.sonyericsson.com/spg.jsp?cc=us&lc=en&ver=4000&template=ph1_4&zone=ph.

13. Sweepstakes Results: For a list of major prize winners and/or a copy of these Official Rules, send a hand-printed, self-addressed, stamped envelope to “The Sony Ericsson 2005 One-a-Day W600 Walkman™ Phone Super Sweepstakes Winners/Rules”, c/o ePrize, LLC, P.O. Box 8070, Royal Oak, MI 48068-8070, U.S.A. Winner list requests must be received by May 28, 2006. VT and Canadian residents may exclude return postage.

The Sony Ericsson marble logo is the trademark or registered trademark of Sony Ericsson Mobile Communications AB. Sony is the trademark or registered trademark of Sony Corporation. Walkman™ and the Walkman™ logo are the trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

The Sony Ericsson 2005 One-a-Day W600 Walkman™ Phone Super Sweepstakes

Abbreviated Rules

1. Abbreviated rules for online Ads – Banner

NO PURCHASE NECESSARY. Ends 03/27/06. To play and for Official Rules, visit www.sonyericsson.com/us/w600.

2. Abbreviated Rules for online Ads – Not a Banner

NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.) and Canada 13 years or older. Ends 03/27/06. To play and for Official Rules, including odds, and prize descriptions visit www.sonyericsson.com/us/w600. Void in Quebec and where prohibited.